Whether it be through winning bids or B2B marketing, growing your customer base has always been a challenge. For many, after last year's events and their economic repercussions, it has become downright difficult. You and your team do great work, and you have produced great results, so why isn't securing new business a breeze?
Your success may be hindered by your current software. Here are two possible scenarios:
1. The quality of your work is not realizing its full potential.
This is by no means an indictment of you or your team's knowledge, skill or expertise, but rather of the limitations posed by the software you're using. Oftentimes, the limited functionality of programs like Excel constricts users in a way that prevents optimum outcomes. Excel can be a fantastic program with a wide range of applications. However, it wasn't built with your field in mind. It simply has functional applications therein, creating a significant void in your results.
2. Prospects have difficulty understanding your presentation.
Even if you're completing work at an exemplary level, the presentation yielded by generic software may be able to provide visualizations that are understood by the experts at your firm, but the meaning or importance may be missed by the layman or client. If a client can't understand the meaning of the data you present, they would be less inclined to sign on or accept your bid, despite the quality of your work
If either of these scenarios resonate with you, it's probably time to upgrade your software. But where exactly do you start? Such a monumental overhaul should not be taken likely, and there are countless developers out there promoting shiny software with big claims and sleek marketing. Here are a couple of ideas to help you cut through the noise so you can perform your due diligence and make the transition with confidence
Ask yourself, "Who designed this software?
Seek out software with publication-ready results.
If you have more questions about how graphing and mapping software can help build your customer base in geology, hydrology, construction, the environment or any related industry, contact Golden Software today.