Golden Software Blog

Helping you learn more about the latest product information, tips, tricks, techniques, and customer stories so you can visualize data and communicate results with ease.

Tyson Foods using ice cream parlor locations to expand market to India

I read an interesting article recently in The Denver Post about how Tyson Foods, maker of various meat products, is expanding their market into China and India. Since consumers there are more accustomed to buying fresh (i.e. still warm) meat at the local market, Tyson is adding QR codes to their packing to tell consumers where the meat was processed and when it arrived in the store cooler, to give more trust in their product. Because Tyson requires refrigeration for their products, the article mentioned that Tyson is investigating locations in India that have ice cream shops. The cold-storage capacity that these sites offer, which is apparently difficult to find, would make the site a potential expansion site for Tyson.

I thought this was a very interesting idea, and thought that combining these locations with population information would present the clearest picture of good market locations. It turns out there are more ice cream shops in India than I had guessed there would be, but I have created such a map for the southern tip of the country. This contour map created in MapViewer 8 uses colors to show population and points to show ice cream shop locations.

Continue reading
  2423 Hits
0 Comments
2423 Hits
  0 Comments

Subscribe To Our Blog

Most Popular

For more than 20 years, Surfer mapping software has been used by representatives of nearly all indus...
Over the years, one of the most common questions asked is “How can I get my contour map out of Surfe...
I'm pleased to introduce our first ever guest blogger, Scott Carter, Owner and Creative Director of ...

Exceeding expectations

Go to top