You’ve probably heard the saying, “If it ain’t broke, don’t fix it.” This 20th-century adage warns against changing things that already work well. It’s solid advice—until you realize that sticking with the status quo might be costing you time and efficiency.

Organizations that lean into continuous improvement see a 10% to 30% boost in efficiency, a significant jump in productivity that injects more room in your day for strategic thinking and problem-solving. But what’s the first thing you should change to kickstart this efficiency boost? Our advice: incorporate immersive 3D visualizations into your workflow.

When presenting data to stakeholders, clarity is key. You can provide this with tried-and-true 2D visuals, but let’s be honest: sometimes, they just don’t cut it, especially if you’re trying to illustrate complex data. Enter 3D models, which often deliver a faster and more comprehensive understanding.

With high-quality 3D visualizations, you can simplify complex data into clear, actionable insights, reducing the need for lengthy explanations and back-and-forth clarifications. At a practical level, here’s the transformation you can expect with 3D models in your workflow (at least, when using Surfer’s 3D tools):

• Detailed View of Subsurface Geology: Want to show off what’s happening underground? Design 3D drillholes to reveal your subsurface’s lithology or geological properties. It’s like providing stakeholders X-ray vision to see through the strata.
• Comprehensive Geophysical Data: Give decision-makers a thorough understanding of what’s happening above and below ground, so there’s no confusion. All it takes are a few steps and voilà! You’ve got a clear, attractive snapshot showing your geophysical profile data in true 3D space.
• Clear View of Data Depth: Create and slice 3D grids to illustrate the depth of your data. It’s a straightforward way to convey complex information.
• Interactive Data Exploration: Export your 3D model as a VRML or 3D PDF file, then spin it, twist it, and turn it during stakeholder discussions. They’ll get a complete view of your project from every angle.
• Immersive Data Experience: Sometimes, people need to see it to believe it. Build a flight path over your 3D map or create a walkable surface on your 3D model. Let stakeholders “walk the talk” with your data, literally bringing them inside the information.

In the end, 3D visualizations don’t just tell a story—they show it, loud and clear. That means you can spend less time explaining and more time making decisions that move projects forward.